Collect App
Type of Industry
Crop Science
Domain
Tech
Project Overview
Collect App is a Bayer application that is a one stop app designed to provide farmers the ability to collect data from fields as well as controlled environments and also provides analytics for users from internal departments of Bayer to track and improve processes.
Checking progress on the fields, collecting real time data related crops are a few examples of functionalities Collect provides
Problem Statement
Bayer Crop Science was undergoing a digitization and wanted to move from legacy applications to a React based platform that would host different applications.
Customer-facing problem: Famers and Field Reps were finding it hard to manually record and track crop related data
Business-facing hypothetical problem: The business noticed they are losing customers since Bayer provided services were not efficient and complaints are increasing. This product would act as a way to retain customers and provide farmers with digital tools to assist them in making the most out of their crop yields.
My Role
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UX Researcher
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Lead Product Designer
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UX Designer
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Design Management
Team
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Chief Innovation Officer
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Product Owner
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Data
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Dev Team
Duration
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8 months
Responsibilities
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Product Discovery
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UX Research
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Stakeholder Alignment
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UI Design
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Interaction Design
Tools
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Figma
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UserZoom
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Qualtrix
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Miro
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Jira
Impact
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Designed the end-to-end product experience.
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Brought clarity and structure to the product design process by facilitating workshops.
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Advocate, and educate executives about user experience design.
Project and Sprint Planning
Product Discovery
To understand the product from the business perspective, we hosted 2 hours long brainstorming sessions.
We asked questions such as.
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What are the business goals?
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What’s the competitive advantage of this product?
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Who is the primary and secondary user?
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Who are the stakeholders who would use this app?
💡Key Findings
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Business Goals: Retain and create an engaging experience for the customers
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Competitive advantage: Gamified and personalized training
UX Research
Personas
Journey Map
Process
Themes
Thematic analysis is a systematic method of breaking down and organizing rich data from qualitative research by tagging individual observations and quotations with appropriate codes, to facilitate the discovery of significant themes.
Usability Testing
Prototype Testing
Research Findings
